Sunshine Apples

QUESTION No. 1 Discuss the macro surroundingsal influences on blitheness Apples. The organisations macro-environment consists of half dozen major forces that get opportunities and pose threats to the organisation: demographic, economic natural, technological, political and social cultural (Kotler et al., 2001). These factors are less controllable by an organisation plainly affect the consumers expects as wellspring as the marketing managers decisions everywhere the marketing mix variables. Therefore, sunlight Apples must monitor the macro-environment. In the monitoring of the environment, the company exit find fads, trends or mega trends. These fads, trends and mega trends compliance opportunities and pose threats, to which the firm must response. 1.1.         Demographic The demographic environment is of major interest to marketers because it involves people, and people recognise up market. By looking the demographic environment, Sunshine Apples notify see the trends of the Australian cosmos growth, Australian aged creation structure, Australian geographic shifts in people, ethnic diversity, educational groups and business firm pattern. The tribe growth Australian population has kept growing during 1998-2003. The increase population is mainly contributed toward net all overseas migration. According to Australia authorisation of Statistic, Australian population will still have earthshaking build up in next decade. The increasing population will farm/bring the increasing demand of food.

Therefore, there will be some opportunity, especially for the food producers. S unshine Apples will need to raise the quanti! ty of output apples to be able to bring home the bacon the increasing demand (see attachment 1-5). The aged population structure According to Australian pectus Statistic, between 1901 and 2001 Australias population aged 65 eld and over has notable increase from 4 percent to 12.7 percent. On the opposite hand, the proportion of aged less than 15 historic achievement population fall from 35.1 percent in 1901 to 20.3 percent in 2001. This reflects Australias population structure is throwting aged (ABS, 2004). Kotler (2001)... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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