International Issues - Expanding a Us Business

Abstract This export business think has been written to differentiate the capableness for current production and market expansion of Nokona baseball game Equipment, specifically gloves and bats, into Japan. While the sporting goods market is really large, Nokona serves a very(prenominal) narrow deferral market of high-end baseball and playground ball gloves where there are few competitors and restrain domestic offset potential. Recently, the go with has begun to export its products to Canada, but on a very special(a) basis. (Nokona, 2011) While the company strategy is to become a globular presence, the firms limited resources and experience in distant markets dictate the need to proceed conservatively and grade the go around scenario for immaterial investment. Expanding Nokona Baseball Equipment to Japan access the Statess pastime. American do. (Nokona, 2011) Nokona has been making high tonus ball gloves for Americas pastim e since 1934 in the weensy town of Nocona, Texas, in the original building where the Nokona dishonor started. With a current supply of fifteen employees and the potential to grow to lux (Halkias, 2010), their products are made with top-grain American hides from American ranchers and hand-crafted by American workers.

Nokona equipment is not mass produced; rather, each glove contains unadulterated workmanship which gives it a unique identity. (Nokona, 2011) While the company has rivet on the American made theme to establish its brand presence inwardly the United States, it is recognizing that it m ay also be a tab in expanding their presenc! e within foreign countries. (Tribe, 2011) The company feels that with limited capital investment, standardized equipment and training, and a steadfast marketing plan; Nokona products can be successfully introduced into the equal type of niche markets in foreign regions where baseball has unquestionable into a national pastime. Due to the companys lettering to quality craftsmanship, it feels highly optimistic that it...If you want to get a full essay, prepare it on our website: OrderCustomPaper.com

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