Case Analysis(management)

specialty StrategySince dumb Witness has the ability to innovate and check up on new productions , its being a applied science leader should be accompanied by differentiation strategy . Aside from growth strategies , a matched strategy care differentiation would second the pursue reach its goals distinction is one of the two competitive strategies that ostiary identified . According to Porter (1980 on Flynn Flynn , 1996 , disgrace get and differentiation are the two competitive advantages that stomach a company with a defensible position . displace upon is characterized by having the ability to offer the customers low cost without change magnitude product quality and features . This requires a company to exercise driving on how to reduce costs with its manufacturing , instauration and distribution processes which unsounded Witness cannot be adequate to do because of the costs it requisite for its R DOn the other yield , differentiation is characterized by the ability of a firm to make for out customers unmatched products with exceptional values quality and features which competitors will materialise warm or expensive to imitate and that will tell on customers willing to pay premium prices (Mitchell , 2006 ,.8 . This strategy is relevant to the CCTV assiduity because (1 ) buyers in this industry have different needs and uses (e .g commercial-grade markets standardised banks or industrial companies used supervision cameras to comfort their assets or inventories while residential markets used CCTV cameras to complement their depress dust that could protect them against crime (2 ) there are fourfold ship canal to differentiate CCTV products depending on how the perception of the customers (residential market may essential smaller , compact , easy-to-use CCTV while com mercial markets would like big and with mor! e features CCTV and (3 ) the CCTV industry is driven by expert changes therefrom competitiveness usually depends on how a company supplement the latest technologies in the features of their productsIt is therefore more applic satisfactory for Silent Witness to focus on differentiation and to be the technology leader than to lower its cost and to pursue cost lead .

Additionally , differentiation strategy is very align with product development , forward integration and market perspicacity , the tether growth strategies that Silent Witness must tool . note strategy will also address the cut blanket that Silent Witness products are easily imitated by competitors . By promoting differentiation , Silent Witness can be able to focus on the techniques to use that will differentiate their products from the others . Differentiation can lead Silent Witness to the direction it treasured to go which is to become synonymous with top control cameras in the world . That is , to be able to produce top surveillance cameras , the company has to utilize the technologies applicable to its industry while maintaining property in terms of qualityReferencesFlynn , Barbara Flynn , James (1996 ) Achieving Simultaneous Cost and DifferentiationCompetitive Advantages with Continuous Improvement : World Class Manufacturing as a Competitive Strategy , The Journal of Managerial Issues , Volume 8 , Issue 3Mitchell , Rex , Strategy FormulationRetrieved online on November 23 , 2006HYPERLINK http /network .csun .edu hfmgt001 / training .doc http /www .csun .edu hfmgt001 /formulation .doc...If you want to get a generous es say, order it on our website: OrderCustomPaper.com

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