The Market-Driven Journalism Trend - Apple Daily

one C years ago, yellow saucys media emerged in response to peoples wants. It finish up in the rush criticism of the attention and the face lift of professional journalism which stresses sociable responsibility and sees the industry as a worldly concern proceeds provider1. Nevertheless, towards the end of this century, history iterate itself with the founding of ground forces Today, a daily that aimed at providing fast-food desire information for the impatient readers at an age of information enlargement in the 80s2. Inspired by USA Todays success, the former possessor of Giordano apparel, Jimmy Lai Chee Ying, launched a new Chinese daily, apple passing(a), found on the manakin of USA Today. As a businessman, Lai combine the whole of the economic conjecture into the operation of Apple effortless, where the grocery store was seen as the primary and repair factor or spring governing the practice of the daily. detection the wants of the consumers, Apple Daily i n brief became the second highest circulation intelligence agencypaper in Hong Kong3. The success of Apple Daily made itself the prototype for otherwise newspapers to copy from. From then on, the market-driven archetype rooted in the journalism industry of Hong Kong. What followed is a drastic change in the organisational structure and the market breeze as well as our society. With a view to canvass into the market-driven model of journalism in Hong Kong, I am personnel casualty to examine the practice and features of Apple Daily, the initiating force of turning the industry into completely commercial in nature in this paper.\n\noperating(a) Model of Apple Daily as a Market-Driven intermediate\nThe basic principle for the market-driven model is profit maximization4. Under this model, news is seen as a trade good for sale to and be consumed by the consumers, instead of a public good that serves both the figure to inform and to educate. Medium is a tool for making currency a nd every decision inside is made according to its associated monetary benefit. Ben H. Bagdikian mentioned in the...