Online Marketing at Big Skinny Essay

After analyzing the case it is recommended that Big stunted should revisit their online merchandising options and prioritize what they should be concentrating on to invent a good stand in online market and create a disgrace name. This would suspensor them create a customer base whom they stinker salt away with new buying options later on. They should start with social media, interactive marketing and online distributors first. For making their online marketing campaign a success it is necessary that customers be confident of their product. Wallets are a kind of product which are scoop out analyzed by touching and feeling the material. So the pile who soak up already owned a big skinny wallet or have heard enough about the brand will be most confident to buy it online. So its possible that in initial days of their online market they will assume large number of go back purchases and lesser new purchases. For creating their brand value online, initially they should only use up online distributors who are trusted by the customers, wish Amazon and ebay . This would also help avoid the glitches like wrong discount coupon distribution and umteen other losses associated with it. They should be selective when it comes to the reputation of the website which is distributing their product and make sure that customer revisits the site because of their product and not just to hear some discounted deals. As they already have a huge and blissful customer base they should inspire these customers to come online and promote other people to buy their product using social media.They can also allege some kind of reward point system for regular customers to encourage them to visit their online resources and buy product form there and leave recommendations. other(a) ways to promote their product can be TV commercials, telecommunicate promotion and online rebates etc. Now, coming to other promotion strategies which they should consider near when they have got a go od online customer response. The Display advertisements only get clicked 0.1% of the time and also takes a lot of time for theirsite to be listed as top site, so they should save their money by not concentrating on this option. As far as sponsored search is considered, as indicated in their map they are paying a high price for a forge like Leather wallet, which is not even their priority and of import product. I would suggest they should also use words like go around Gifts for him Christmas gift for dad etc. because wallets are considered great gifts for festivities and birthdays. Another big term suggestion to increase their customers would be to categorize items on several(a) customer categories like, wallets for women and senior people etc. Moreover, they should also keep expanding their physical market and should contact more retail stores to sell and promote their product. They can also make a liaison with a well-established brand like Macys or Ralph Lauren to get a prop er and famous effect for their product.