Case Study-Apple in 2010 Study Example | Topics and Well Written Essays - 1250 words

-orchard apple tree in 2010 - Case Study ExampleBy 2004 the unanimous held a 70% grocery share in the digital music industry. The success of the iPod helped build the trade name value of the company. The popularity of the brand helped the company revive its estimator employment. In 2005 the firm held a market share of 4% in the estimator business which was a tremendous feat considering the firm had less than a one part share a few years earlier. The transformation of Apple helped the firm visualize opportunities in opposite markets such as the cellular industry. In 2007 Apple released a production that changed the cellular industry. The iPhone was the first smartphone. Steve personal line of credits leadership was critical to the success of the company. He pushed his engineers and staff to provide innovative ideas. He likewise had the foresight of getting rid of unprofitable business segments and divisions. The firm had great leadership which motivated the employees to gr asp their potential. The COO of the company, Tim Cook, was also instrumental in the success of the company. Apple Computers adapted well to market changes. The firm realized that the success of the company relied on the ability of the firm to look beyond the computer sphere of influence for sales. During the 21st century the generic strategy of the company evolved and the firm started utilizing a diversification strategy. Diversification harvest makes sense when good opportunities can be found outside the present businesses (Kotler, 2003, pg. 101). The three main business segments Apple penetrated are the computer industry, cellular products, and music media players. The computer industry in 2009 was consolidated with phoebe bird vendors accounting for 78.5% of the U.S. shipments and 60.3% of the sales worldwide (Marino & Gamble, 2010). The recession of 2008-2009 slowed down the appendage in sales and negatively wedged the prices of computers. By the second quarter of 2010 indus try sales rose once again experiencing a growth of over 20%. A tendency among computer users was replacing desktop computers with laptops and notebooks. As of 2010 Apple contempt the fact that a growing number of its sales came from non-computer products considered the computer division its core business. The Mac product line differentiated itself from the competition due its superb quality, superior operating system and graphic interface. The market share of the company jumped from 4% in 2005 to 8% by 2009. The firm benefited from a halo exploit of users of iPod and iPhone wanting a computer product from the same brand. The computer product offering of the company include the Mac Pro, iMac, and Mac Mini. The notebook offering of Apple was composed of the MacBook Pro, MacBook, and the MacBook Air. The most recent innovation to the Apple line of computer products was the MacBook Air. This notebook targeted customers that seek durability and portability. The computer was designed to have a tiptop of 0.76 inches when closed and it weighted only three pounds. All Apple desktop and notebook products were priced at a premium. This strategy helped boost the profitability of the company. Due to the fact that Apple no longer depended solely on computer sales the strategy worked better than in the past. In order to boost the demand for its computer products the company implemented a 10% or more discount on all its computer products in June of 2009. The law of supply and demand states that a decrease in price will